CitationDownload as .RIS
Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
Nielsen/NetRatings, the Internet audience measurement and analysis service, shows that 11 major Internet markets experienced a 4 percent average increase in online population growth between Q4 2001 and Q4 2002. Comprising the largest Web population among all countries measured, the USA posted the greatest increase in the number of adults online in the same period, according to the Nielsen/NetRatings fourth quarter 2002 Global Internet Trends Report. "Nearly 10 million people over the age of 16 gained Internet access in the US between the end of 2001 and the end of 2002, significantly more than in the other ten markets studied", said Richard Goosey, international chief of measurement science. "As a percentage of population, this number only represents a 3 percent increase for the USA, whereas Spain experienced an increase of 22 percent of its population online for the same year."