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Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
In the UK, there has been a relativelylong-running advertising campaign on behalf of Orange (the telecommunications provider) using the slogan "The future's bright, the future's Orange". This set me thinking that I should ask readers of Work Study to think about the colour of the future. Is the future – as Orange would have it – orange? Or is the future (perhaps only your future) represented by – painted in – a different colour? I am sure mine is blue – not a depressive "blue" but an ocean/sky blue, representing new horizons. Is that actual or aspirational? Only time will tell. If you have got a colour for your future, let me know!