Citation
(2003), "What's big and yellow?", Work Study, Vol. 52 No. 3. https://doi.org/10.1108/ws.2003.07952cab.007
Publisher
:Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
What's big and yellow?
Yellow Corporation is a provider of global transportation services. The Web site MyYellow.com recently exceeded 100,000 customer registrations. MyYellow offers a wide array of features ranging from pickup requests and rate quotes to service maps and electronic shipping forms.
Currently, over 25 basic applications are available online and more are continuously being added. MyYellow was launched in April 1999 and accumulated 5,000 customers by the end of that year. Customer registration has continued to rise dramatically as improvements and new features to the Web site have been added.