Citation
(2002), "In the marketplace", Work Study, Vol. 51 No. 7. https://doi.org/10.1108/ws.2002.07951gad.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
In the marketplace
In the marketplace
Marketplace Manager, from Infopia, the first "intelligent" online product exposure and customer acquisition service, has been selected to manage the online auction and marketplace channel sales for the retail product line of FranklinCovey, a global firm providing training and tools "to assist individuals and organisations in measurably increasing their productivity and effectiveness". FranklinCovey looks to increase exposure and acquire customers by placing their retail products for sale on Marketplace Manager's integrated network of online auctions and marketplaces, including eBay, Amazon, Yahoo!, AOL Shopping, Catalog City, uBid, CNET, MSN and others. FranklinCovey products and materials are available in 39 languages and are based upon the FranklinCovey Planning System principles practised by more than six million people around the world. Marketplace Manager will manage the entire listing and selling process on many Internet marketplaces. Marketplace Manager's patent-pending "Smart Spending" technology will automatically spend marketing dollars on the best performing products in the most appropriate auctions and marketplaces at the right time. For more information visit www.marketplacemanager.com/