Citation
(2002), "Hero or villain?", Work Study, Vol. 51 No. 4. https://doi.org/10.1108/ws.2002.07951daa.006
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
Hero or villain?
Hero or villain?
James Dyson, inventor of the eponymous vacuum cleaner, is a hero to many for the way he doggedly pursued his dream to bring his invention to the marketplace in the face of opposition and scorn from the established manufacturers. His was a winning invention –and swept the market. Now, he is moving his manufacturing base from the UK to a country with a source of cheap labour – and his adoring public is confused about whether this makes him a good businessman and/or a bad Briton. I have no great, strong feelings but I cannot help but think that someone without a strong sense of self-confidence bordering on arrogance and without a tough, even merciless streak would never have brought "the Dyson" to market in the first place.