Support for marketing initiative

Citation

(2001), "Support for marketing initiative", Work Study, Vol. 50 No. 6. https://doi.org/10.1108/ws.2001.07950faf.004

Support for marketing initiative

Support for marketing initiative

Keywords: Marketing, Management development

E-business company, elucid, has collaborated with Lancaster University Management School in a DTI Teaching Company Scheme (TCS) – designed to facilitate knowledge transfer into UK industry.

One goal of the scheme is to attract high calibre graduates into industry and to retain them in management roles. Eleanor Walsh has been recruited by elucid for the programme. Eleanor comes to the scheme after completing a BA (Hons) at The Queen's University of Belfast and an MA in Marketing Management at Lancaster University. Eleanor is also a member of the Chartered Institute of Marketing and has several years experience in sales and marketing.

Stuart Riley of the Entrepreneurship Unit in Lancaster University's Management School, has been appointed as the academic supervisor for the scheme. Lancaster is one of three UK business schools to have achieved both the maximum 5* ranking for research and the "excellent" rating for teaching, awarded by the Higher Education Funding Council for England. Jim McGrath, managing director of elucid, will mentor Eleanor during the two-year programme.

The DTI, who are now sponsoring the scheme through TCD (formerly the Teaching Company Directorate), has just doubled the funds available for the scheme to £20 million after it became clear how valuable the scheme was for participating companies. For completed TCS partnerships involving one graduate working within the company for two years, as at elucid, the average annual increase in profit is £138,000. One review of TCS programmes stated that their reputation as the Government's premier technology transfer scheme is fully warranted.

Of course the team at elucid are no strangers to research or technology. The elucid system is the result of over five years of work. It is fully Internet enabled, adaptable and encompasses everything from the way companies manage customers, work with partners, fulfil orders and gradually develop and implement business strategies.

The elucid system, coupled with expert guidance from the elucid team, has helped increase one customer's like-for-like sales by 50 per cent. Another elucid customer now dispatches 75 per cent of all goods within one day of the order, and yet another has increased accuracy from 60 per cent to 98.85 per cent.

Jim McGrath, elucid managing director said: "The TCS scheme is an excellent way of aligning the company more closely. We are delighted to have been selected for the scheme and welcome Eleanor on board for an exciting two-year project".

For more information visit the Web site on www.elucid.co.uk