Citation
(2001), "A real Gem", Work Study, Vol. 50 No. 6. https://doi.org/10.1108/ws.2001.07950fad.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2001, MCB UP Limited
A real Gem
A real Gem
Gem – an e-mail outsourcer – has selected Rockcliffe's Mailsite as a core component of its back office e-mail infrastructure. Gem receives e-mail from more than 16 million Internet users worldwide. It sorts them and compiles the information form each of its clients to respond and market to their end customers. Because Gem's customers advertising campaigns and customer care departments generate thousands of e-mail responses each day, Gem needs a highly resilient infrastructure – hence Mailsite.