Citation
(2001), "Mouth, again!", Work Study, Vol. 50 No. 1. https://doi.org/10.1108/ws.2001.07950aaa.007
Publisher
:Emerald Group Publishing Limited
Copyright © 2001, MCB UP Limited
Mouth, again!
Mouth, again!
Its not surprising that "word of mouth" wins (see item 1) – we are constantly reminded of this. I used the phrase "Unintended consequences" in a meeting four days ago (I told you I liked the phrase). Within two days, I had heard the phrase echoed back to me in other meetings. It was uncanny and a little unnerving to see how quickly my colleagues had picked up on it. Still, it does show that the phrase has resonance with a lot of people – I'm sure you'll all be using it soon!