Competing Globally: Mastering Multicultural Management and Negotiations

Work Study

ISSN: 0043-8022

Article publication date: 1 December 2000

240

Keywords

Citation

Harris, P. (2000), "Competing Globally: Mastering Multicultural Management and Negotiations", Work Study, Vol. 49 No. 7. https://doi.org/10.1108/ws.2000.07949gae.005

Publisher

:

Emerald Group Publishing Limited

Copyright © 2000, MCB UP Limited


Competing Globally: Mastering Multicultural Management and Negotiations

Competing Globally: Mastering Multicultural Management and Negotiations

Farid ElashmawiGulf Publishing2000ISBN 087719 3711$37.95

Keywords: Globalization, National cultures, Cross-cultural management

In an Information Age dominated by electronic communications and commerce, it is important that managers and professionals be alert to people differences. As awareness and skills increase in this regard, then one becomes more empowered in cross-cultural matters. Competing Globally is just that sort of book which assist readers to master multicultural management and negotiations. It's most unique feature is culture specifics about doing business with Americans, Arabs Asians, and Europeans. Its pages are full of cross-cultural tips and minicases to facilitate interaction with and cultural synergy with a wide variety of persons, including Chinese, Indonesians, Koreans, and Thais, as well as the British, Dutch, French, Germans, Italians, and even Swiss. Throughout its readable and pragmatic contents, numerous intercultural questionnaires are useful for self-evaluation within an international context. Competing Globally is a sequel to another best-selling work by the author which is already in its second edition – Multicultural Management 2000, also by Gulf Publishing. These texts result from the writer's experience with thousands of diverse managers throughout the world. A cosmopolitan, Dr Farid Elashmawi, was born in Egypt, educated and based in the USA, but has worldwide clients, president of Global Success in San Jose, California, he began his career with a doctorate in engineering, obtained an MBA degree, becoming renowned as a cross-cultural trainer and consultant for global corporations.

Phil Harris

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