When Cultures Collide

Citation

(2000), "When Cultures Collide", Work Study, Vol. 49 No. 5. https://doi.org/10.1108/ws.2000.07949eae.001

When Cultures Collide

Richard D. Lewis Nicholas Brealey£14.99ISBN: 1 85788 087 0

Keywords Globalization, National cultures, Organizational structure

Richard Lewis is chairman of a company with offices in more than 30 countries. He knows from experience that people have different cultural characteristics that affect the way they do business. This is a global, practical guide to working and communicating across cultures. This is of growing importance in a global economy - the successful entrepreneurs and managers of the twenty-first century will be the culturally sensitive ones. There are useful reminders of how different business cultures accord status, structure their organisations and view the role of leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the areas of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in Russia, China and the Far East. The author adds the often overlooked dimension of language - for example, how Japanese often react in a certain way because they are thinking in Japanese. This is the kind of book that is of use in and out of the office - useful for tourists as well as travelling businessmen.