And to bring a bit of colour to your lives

Work Study

ISSN: 0043-8022

Article publication date: 1 July 2000

Citation

(2000), "And to bring a bit of colour to your lives", Work Study, Vol. 49 No. 4. https://doi.org/10.1108/ws.2000.07949dab.006

Publisher

:

Emerald Group Publishing Limited

Copyright © 2000, MCB UP Limited


And to bring a bit of colour to your lives

The Color Marketing Group (CMG), founded in 1962 and based in Alexandria, Virginia, USA, is an international, not-for-profit Association of 1,600 Colour Designers. CMG members forecast "Colour Directions" one to three years in advance for all Consumer/Residential and Contract/Commercial products and services including: Interior/Exterior Home, Transportation, Architectural/Building, Communications/Graphics, Fashion, Action/Recreation, and environments for Office, Health Care, Retail, and Hospitality/Entertainment. The colours to be used in Contract/Commercial industries in 2002 will have a more spiritual, meditative feeling. Lighter land, sea and air-inspired colours emerge with the effects of technology in driving new colour and material integration. The Contract Colour Directions for 2002 are:

  • Calm Springs. The perfect blue moving from land-based to sea and sky influence.

  • Satin Sheet. A luminous lighter neutral, complex but not hue-specific.

  • Desert night. A "dark of night" deep purple that transitions from warm to cold.

  • Bali. A brighter, clearer, green-blue water colour that's a counter balance to red.

  • Astro Green. A clean, clear soothing green.

  • Ready for Red. Purely primary.

  • Mazenta. A new, fun twist on magenta that leaps from retro into the future.

  • Berry Good. Orchid with a "mauve-alous" retro flare.

  • Bashful. A cosmetic fashion-based neutral.

  • Tangy. An adventurous, daring, fashion-influenced orange that rockets into space.

  • Mineralite. A combination of wood, mineral, and metal that merges into a brown bronze.