Change of identity

Citation

(2000), "Change of identity", Work Study, Vol. 49 No. 3. https://doi.org/10.1108/ws.2000.07949cad.007

Change of identity

Change of identity

Arthur Andersen has developed and announced a new strategy that embraces historic shifts in the economy; focuses on the growing importance of intangible assets; and positions the firm to help clients create, measure, and manage value in the new economy. A new visual identity represents this new strategic direction. "Gone are the days when a company could pinpoint its key assets solely by looking at its industrial strength, its plants and its hard assets", said world-wide managing partner, Jim Wadia. "Traditional models of wealth creation and management are not enough in a world that values speed, networking and information. With our global reach and seamless delivery of services, Arthur Andersen helps clients realise value from both tangible and intangible assets." Understanding this revolutionary change in the economy and drawing on the firm's tradition of innovation, Arthur Andersen also announced today that it is establishing Arthur Andersen Ventures, initially a US$500 million venture fund to provide equity financing of advisory and outsourcing services to early stage companies focused on business-to-business commerce, new media, and Internet-based services. Arthur Andersen Ventures will also support the firm's global investments in strategic alliances and joint ventures. In the area of venture investments, Arthur Andersen also announced today a new Internet venture to leverage the value of intellectual property assets. In partnership with Lend Lease Corporation (Australia), and the ICM Group, the leading intellectual capital management consulting firm, this business-to-business venture will provide a broad range of capabilities to manage intellectual property assets. Visit the firm's redesigned Website at: http://www.arthurandersen.com for more information.