Emerald Group Publishing Limited
Copyright © 2000, MCB UP Limited
IT services companies, ICL and Siebel Systems Inc., have announced a strategic alliance to market a comprehensive set of customer relationship management (CRM) products and services to help clients maximise the value delivered to end-customers. Under the agreement, ICL are training more than 500 consultants to deliver Siebel consulting and implementation services and are deploying Siebel applications internally for key sales processes, involving the training of over 3,000 staff worldwide. In addition, ICL becomes Siebel's preferred external provider of managed application services within Europe and, through its training organisation, KnowledgePool, preferred external provider of technical and end-user training outside North America. The companies are also collaborating on development of new CRM solutions for key industry sectors including financial services, telecoms, retail, government, travel and utilities, and on the integration of ICL's award-winning loyalty and marketing applications, e-business solutions and data warehouse technologies with Siebel's market leading Front Office suite.