Employee’s green behavior for environmental sustainability: a case of banking sector in Pakistan

Abstract

Purpose

The purpose of this paper is to find out the relationship between employee’s green behaviors (EGBs) and environmental sustainability (ES). Presently, many ES issues have impact on organizations, e.g., energy cost and climate change. In business world, there is a positive trend among organizations to start reporting over performance of ES keeping their role as corporate social responsibility alive.

Design/methodology/approach

Self-administered questionnaires were floated to gather data from employees of manufacturing and service industry. In order to analyze the collected data, regression analysis and correlation coefficient were employed to check hypotheses. Statistical Package of Social Sciences has been used for data analysis.

Findings

Results reveal that there is a direct positive relationship between EGB and environment sustainability. The five dimensions of EGB, i.e., working sustainability, conserving, avoiding harm, influencing others and taking initiative also have significant association with ES. ES carries with itself sensational openings for the HRM role and with the opportunity originates responsibility.

Practical implications

This study emphasizes the revised planning of training and development programs to create awareness among employees and strategies to improve ES and corporate social responsible level of organizations in competitive world.

Originality/value

This research carries a new horizon to explore the association of EGBs with ES in banking sector. The study presents first-ever empirical evidence about the relationship between ES and EGBs from developing countries.

Citation

Iqbal, Q., Hassan, S.H., Akhtar, S. and Khan, S. (2018), "Employee’s green behavior for environmental sustainability: a case of banking sector in Pakistan", World Journal of Science, Technology and Sustainable Development, Vol. 15 No. 2, pp. 118-130. https://doi.org/10.1108/WJSTSD-08-2017-0025