Tourist destination Azores: Perspectives and strategies to overcome less favourable conditions

Abstract

Purpose

The purpose of this article is to demonstrate how the Azores are overcoming the challenges and less favourable conditions arising from the economic crisis.

Design/methodology/approach

The article is based on information drawn from official national and regional sources.

Findings

The positive evolution that was taking place in the Azorean tourism was naturally affected by the financial and economic crisis. In recent years, the Archipelago has been enjoying visibility as a tourist destination and is increasingly standing out as a unique destination due to its natural and landscape heritage, capable of captivating the most demanding tourists in terms of environmental quality.

Originality/value

This article presents the perspective of the Azorean government and the responses given to the challenges caused by the economic crisis and the strategies outlined for the coming years.

Citation

Fraga, V. (2014), "Tourist destination Azores: Perspectives and strategies to overcome less favourable conditions", Worldwide Hospitality and Tourism Themes, Vol. 6 No. 5, pp. 458-465. https://doi.org/10.1108/WHATT-09-2014-0029