Sustainable development and the circular economy in Greece: case examples from Costa Navarino and Grecotel

Abstract

Purpose

This paper aims to identify and analyse sustainable development in the Greek hospitality industry. Drawing on an evaluation of two leading hotel groups in Greece, TEMES S.A. and Grecotel Hotels and Resorts and their respective landmark hotels Costa Navarino and Grecotel (Lux Me) Rhodos, the authors focussed on the role that the United Nations (UN) Sustainable Development Goals (SDGs) have played in the industry and in a country heavily reliant on its tourism industry. Additionally, this paper examines and assesses the concepts of the triple bottom line and the circular economy and suggests practical approaches by which hotels may achieve sustainability. The recommendation relies on the belief that the two concepts are interconnected in tackling and achieving a successful vision of the future of sustainability through until 2030.

Design/methodology/approach

The case study focus with regard to the two hotel groups relied heavily on their respective 2018 sustainability reports. Additionally, further secondary research was conducted via several journal databases from 2013 to 2020. Third-party sites were also leveraged including the UN and Forbes.

Findings

It is evident that hotel companies often highlight their sustainability programmes online so that they are accessible to consumers and other stakeholders – including investors. This enables companies to create and close business loops in innovative ways. Their actions on sustainable development help the local economy and in turn help the country. This paper showcases examples of two leading Greek hotel groups, TEMES and Grecotel already working towards a more sustainable operating future.

Originality/value

In spite of research that was limited to secondary sources, the topic of sustainability in Greece is of great value as it is yet to be fully explored. This paper does yield some practical insights that will be of interest to the industry as to how to use the UN’s SDGs as pathway drivers for a successful circular economy.

Citation

Khodaiji, J.D. and Christopoulou, D. (2020), "Sustainable development and the circular economy in Greece: case examples from Costa Navarino and Grecotel", Worldwide Hospitality and Tourism Themes, Vol. 12 No. 5, pp. 609-621. https://doi.org/10.1108/WHATT-06-2020-0048