Tourism Review

ISSN: 1660-5373

Article publication date: 21 September 2010



Bieger, T. and Laesser, C. (2010), "Editorial", Tourism Review, Vol. 65 No. 3. https://doi.org/10.1108/tr.2010.36965caa.001



Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited


Article Type: Editorial From: Tourism Review, Volume 65, Issue 3

Dear readers

This issue contains five papers.

The first piece of work by Wineaster Anderson examines the determinants of the expenditure for all-inclusive (AI) package tourists. The work reveals that the presence of the AI holiday experience at the destination, as well as visitor and travelling attributes, were the important contributing determinants of expenditure both at home and destination economies.

In the second contribution, Long-Yi Lin and Ching-Yuh Lu present the results of a study to investigate the influence of corporate image and relationship marketing on trust, the impact of trust on consumer purchase intention, and the moderating effects of word-of-mouth between the influence of trust on consumer purchase intention.

The third paper by José Manuel Ponzoa Casado and Pedro Reinares Lara focuses on the search for alternative sales channels, not originally intended for this end, at a time of general crisis within the tourism sector. In spite of the great number of companies from the tourism sector that join multi-sponsor loyalty platforms and the high volume of tourism service offers (flights, journeys, hotel accommodation, etc.) made and accepted through this medium, little is known about basic aspects for the management of such companies’ participation.

The fourth contribution by Ruggero Sainaghi investigates the “research styles” which emerge from segmenting previous studies above all on the (continental) geographic basis of the empirical evidence employed and in particular according to their European, American or Asiatic origin. Geographic importance appears to be primarily related to contextual differences and consequently to diverse research designs, in terms both of the dependent and independent variables used.

The fifth and final paper by Ugur Yavas, Osman M. Karatepe, and Emin Babakus, examines the relative efficacies of a set of organizational support mechanisms and personality traits in predicting frontline employees’ service recovery and job performances. The study results show that organizational support is more effective in differentiating between high- and low-performing frontline employees in the case of service recovery performance. However, job performance overall is more susceptible to the influences of personality traits.

We wish you a good and hopefully interesting read.

Kind regards

Thomas Bieger and Christian Laesser

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