Laesser, C. and Bieger, T. (2008), "Editorial", Tourism Review, Vol. 63 No. 4. https://doi.org/10.1108/tr.2008.36963daa.001
Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Article Type: Editorial From: Tourism Review, Volume 63, Issue 4
First of all, thank you for your interest in and continuous support of Tourism Review.
This issue contains four papers, covering a wide array of different topics.
In the first paper, Kozak and Kozak investigate the information search behavior of visitors to Turkey according to various socio-demographic and travel-related variables, which in turn are regarded as a criterion for market segmentation. According to their results, the information sources accessed seem to vary according to the level of the respondents’ education level and purpose of their visit.
In the second contribution, McCartney examines the impact of cultural background on image formation by looking at Macao’s regional tourism destination image perceptions by its main tourist markets of China, Hong Kong and Taiwan. The results revealed significant differences between Chinese travelers from the various cities on leading image perception attributes, travel behaviors, travel motives and influences of sources of information.
In the third paper, Schuckert, Peters and Fessler analyse the motives and the socio-economic profile of bed and breakfast (B&B) and vacation home owners in the tourism industry. They demonstrate why vacation homes are going to be a growing field of accommodations in the tourism industry. The findings show that the B&B business model can be interpreted as a market entrance model, while owner-managers change towards vacation homes after approximately five years of the firm’s existence.
In the final paper of this issue, Sainaghi, in the third paper, investigates the importance of the destination’s decisions made in relation to market positioning in the context of competitive performance achieved by local businesses. He concludes that two dimensions are of decisive importance: the commercial mix of customers attracted to the destination (distinguishing between day-trippers and longer-stay customers) and the structural mix of plant capacity and high turnover tourist accommodation facilities.
The first year of full swing Emerald care (including a new layout and “look and feel” of Tourism Review) is now completed. We’d like to make use of that little anniversary by thanking our publisher Valerie Robillard and the assistant publisher Chris Lazarz for their continuous professional support and fruitful collaboration.
Christian Laesser and Thomas Bieger