DEK signs new distributor in Ireland

Soldering & Surface Mount Technology

ISSN: 0954-0911

Article publication date: 1 December 2004



(2004), "DEK signs new distributor in Ireland", Soldering & Surface Mount Technology, Vol. 16 No. 3.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

DEK signs new distributor in Ireland

DEK signs new distributor in Ireland

Keywords: Electronics industry, Ireland

DEK has announced a new distribution agreement that will enhance service and support for its Irish customers. Maxem Engineering, Ltd has been named the exclusive Irish distributor for DEK and will provide DEK customers with the service, personalised attention and product expertise they have come to expect (Plate 2).

Plate 2 Richard Castle, DEK UK sales manager (right) with Maxem founder Martin Butler

Originally founded as a refurbished equipment business, Maxem brings a unique perspective to its role as a distributor. In addition to the company’s tremendous expertise and complete understanding of the DEK product line, Maxem has an excellent grasp of the superior engineering behind all of DEK’s products. This knowledge base will help to ensure that Maxem provides DEK’s customers throughout Ireland with outstanding support and service.

“We are delighted to have a dedicated Irish distributor with such a high level of market knowledge,” comments Richard Castle, DEK UK sales manager. “We have worked with the team at Maxem for many years and are very excited about their new role with DEK.” Because of its history in the refurbished equipment business, Maxem adds another unique element to the relationship by providing DEK with an Irish outlet to sell previously owned machines from customers who are upgrading or purchasing new equipment.

Maxem founders Martin Butler and Peter Henebry are equally as enthused about the new agreement. “We have always had a good relationship with DEK,” says Butler. “Now that our distribution partnership is in place, it will only serve to improve the support and product portfolio we can offer to our customers.” Like DEK, Maxem does not define itself as a “hardware provider” but, rather, takes pride in its ability to offer total technical solutions. It is this alignment of core values that will make the DEK-Maxem relationship so successful.

Maxem will represent DEK throughout Ireland and can be contacted via phone at +353 45 889 529 and on-line at