Siplace strengthens global development and production processes

Soldering & Surface Mount Technology

ISSN: 0954-0911

Article publication date: 1 August 2004




(2004), "Siplace strengthens global development and production processes", Soldering & Surface Mount Technology, Vol. 16 No. 2.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

Siplace strengthens global development and production processes

Siplace strengthens global development and production processes

Keywords: Siemens, Singapore

Siemens Dematic Electronics Assembly Systems (SD EA) is globalising its value chain and continuing to expand its presence in Asia. SD EA is expanding its Siplace development and manufacturing activities in Singapore, its regional headquarters for Southeast Asia, to optimise its high production standards for Siplace placement equipment and its global manufacturing and development processes. The company wants to expand Siplace's market share in Asia to 25 percent over the next 5 years.

"As a globally operating company and market leader in surface mount technology we designed our entire value chain globally in order to continue to be the driving engine in the market worldwide. On top of our high market presence in Europe we have for quite some time been intensifying our sales activities in Asia. Now we are also adding research and development, manufacturing and purchasing. We are certain that this will help to enhance Siplace's global competitiveness," said Tilo Brandis, President EA.

During the startup phase, individual machine components will be produced. As soon as all processes have been securely implemented and high and stable level of manufacturing quality has been established, complete Siplace machines will be produced in Singapore.

Singapore will be used as the base for serving the steadily increasing demand of the dynamically growing electronics industry in Asia. To shorten the logistics chain, all major functions will be set up on site – from research, development and assembly to purchasing and logistics. To add more local value, suppliers from the entire region, but mainly from China, will be increasingly involved. With its excellent logistics infrastructure, Singapore offers ideal conditions for SO EA's activities in Asia (Plate 5).

Plate 5 Siemens Dematic Electronics Assembly Systems regional headquarters for Southeast Asia

As a visible sign of this expansion, the opening ceremony for the new development centre in Singapore was held on 6 January of this year (Plate 6).

Plate 6 (Right to Left) Heinrich v. Pierer, Siemens Director of the Board, Lee Hsien Loong, Singapore Prime Minister, and Tilo Brandis, CEO Siemens Dematic EA during the Inauguration Ceremony of the Singapore Siemens Centre. SD EA demonstrated live component placement including 01005 components with a SIPLACE placement line

For further information about Siplace, visit the Web site:

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