Universal Instruments and Heraeus join forces to share knowledge with customers

Citation

(2004), "Universal Instruments and Heraeus join forces to share knowledge with customers", Soldering & Surface Mount Technology, Vol. 16 No. 1. https://doi.org/10.1108/ssmt.2004.21916aab.016

Universal Instruments and Heraeus join forces to share knowledge with customers

Universal Instruments and Heraeus join forces to share knowledge with customers

Keywords: Universal Instruments, Heraeus

Universal Instruments is to provide SMT placement capabilities at service centres owned by WC Heraeus GmbH & Co KG in Germany and China. The equipment resources put in place by Universal will be used by Heraeus to test its own products and processes as well as strengthening its sales presentations to customers. Similarly, Universal will use the advanced process facilities of the Heraeus service centres to train its own customers.

The move is part of a technology co-operation and resource sharing agreement announced in October by Universal Instruments GmbH and the SMT Materials business unit of Heraeus. Under the agreement, the two companies will also share technology trends, and will present joint marketing activities including technology days, open house events and exhibitions. The agreement also involves the Universal Instruments SMT Lab at Binghamton.

Brad Bennett, the newly appointed director of European Operation for Universal Instruments, said: “Both Universal and Heraeus are now able to enhance customer support services by increasing training resources at conveniently located centres, testing new products and processes on market- leading production equipment, and by sharing technical expertise and strategic marketing knowledge.”

Gerhard Kirchner, Global Business Unit Manager for Heraeus SMT Materials, added: “The objective of this agreement is to help customers understand and practice new techniques as we bring advanced materials, technologies and processes to market faster and at lower cost. Universal has the best equipment and technical resources to allow us to deliver these benefits, including a robust service and support infrastructure in Germany and China.”

The Universal equipment will be installed at the Heraeus service centres in Hanau, Germany and Suzhou, China. Universal will also train Heraeus technical staff at each location to use its machines.