Norwich Union's flood map

Structural Survey

ISSN: 0263-080X

Article publication date: 1 July 2004

Citation

(2004), "Norwich Union's flood map", Structural Survey, Vol. 22 No. 3. https://doi.org/10.1108/ss.2004.11022cae.002

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited


Norwich Union's flood map

Norwich Union's flood map

More than 600,000 properties in flood risk areas could currently qualify for insurance; thanks to the launch of a new flood map of the UK. The new digital map, developed by Norwich Union, is the largest and most accurate ever undertaken in Britain and is being used to pinpoint the risk of river flooding to individual properties. Norwich Union suggests that for the five million people living or working in flood risk areas across the UK, this means more accurate premiums and a better understanding of the risk to their property. Norwich Union is one of the first insurers to set premiums based on a particular address rather than just a postcode band, for both residential and commercial properties. As well as showing whether a property is at risk, the map shows how often a flood is likely to occur and to what depth. The multi-million pound project is initially launching in parts of Shropshire and Norfolk and will be rolled out across the UK, starting with high- risk flood areas. It is anticipated that the project will be completed by the end of 2004. More information about the flood map is available by e-mail: floodmap@norwich-union.co.uk