Organizations’ commitment to and communication of CSR activities: insights from Ghana
Abstract
Purpose
The purpose of this paper is to examine organizations’ commitment and communication of corporate social responsibility (CSR) in a developing country’s context.
Design/methodology/approach
The study employed an empirical quantitative approach by surveying 193 managers from multiple organizations in Ghana, and used independent sample t-test as well as descriptive statistics to examine the phenomenon.
Findings
The study established that firms operating in Ghana know about CSR and are committed to it. But the level of understanding of the concept as evidenced by their practices is limited to philanthropic activities. The study further revealed that firms operating in Ghana communicate their CSR activities to stakeholders in many forms. Additionally, organizations employ equally varied channels in communicating their CSR initiatives.
Practical implications
The study contributes the Ghanaian perspective of CSR to the Sub-Sahara African literature, and by that it enhances our present understanding of the commitment and communication channels of CSR activities by companies operating in Ghana.
Originality/value
Empirical Literature on CSR communication in developing countries is limited. The paucity of academic enquiry on the issue has stimulated this research, based on the perceptions of managers of firms operating in Ghana about their principles of CSR, their way to disclose these activities and the kind of CSR activities done. Further research directions are also articulated.
Keywords
Citation
Abugre, J.B. and Nyuur, R.B. (2015), "Organizations’ commitment to and communication of CSR activities: insights from Ghana", Social Responsibility Journal, Vol. 11 No. 1, pp. 161-178. https://doi.org/10.1108/SRJ-06-2013-0066
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited