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Emerald Group Publishing Limited
Copyright © 1999, MCB UP Limited
R and D managers facing new challenges as role of technology management evolves
R&D managers facing new challenges as role of technology management evolves
As the new millennium approaches, industrial technology management is in a state of flux. Total national investment in R&D has shrunk since 1990, and demands for scientific advances, once insatiable and breakthrough oriented, are now more likely to stem from clearly perceived needs than opportunities for new science.
Managing Innovation for Profit, the eighth edition of a report from Technical Insights, is designed to help R&D managers cope with, and succeed, in this shifting environment.
"In the past, R&D was protected from bottom-line considerations", says Peter Katz, publisher. "A good idea was a good idea, and it was up to sales and marketing to find a way to sell it. That is just not so any more, and R&D managers must work smarter to succeed in a corporate culture where they must be able to justify their existence in terms of the overall goals of the corporation. In this report we give them the tools to do just that."
Completely revised and updated, the new eighth edition of Managing Innovation for Profit now reflects the latest cross-currents of thinking about all phases of innovation management. It presents:
strategies and techniques for achieving more productive leadership of technology development and faster development processes;
detailed examination of critical areas such as product planning and market timing;
step by step guidance through the product development process;
tips and pointers on gathering competitive intelligence, safeguarding intellectual property, and speeding product development without compromising quality;
measurement techniques to help quantify R&D success for top management;
techniques for improving communications with top brass as well as other departments throughout the organization;
a quick-reference guide to sources of new research ideas.
Companies profiled in this report include: Boeing, General Motors, Ford, Chrysler, IBM, EPRI, Sematech, Semiconductor Research Corp. (SRC), Microelectronics and Computer Technology Corp. (MCC), Gas Research Institute (GRI), Bell Communications Research (Bellcore), Decision Research Inc., Microsoft Corp., Intel, Management Support Technology Corp., McKinsey & Co., Jnana Technologies Corp., Innotech Corporation, Battelle Development Corp., University Technology Corp., Research Corp., Arthur D. Little, Inc., Booz, Allen & Hamilton, Inc., Bell-Northern Research, Inc., Frank Lynn & Associates, Inc., TTC, Inc.
This new edition of Managing Innovation for Profit, eighth edition, was produced by Technical Insights, a unit of John Wiley & Sons, Inc.
Further details: Peter Savage, Editor-in-Chief, Technical Insights/John Wiley & Sons, 32 North Dean Street, Englewood, NJ, USA. Tel: 201 227 4910; E-mail: firstname.lastname@example.org; URL: www.wiley.com/technical_insights