TY - JOUR AB - VL - 32 IS - 6 SN - 1087-8572 DO - 10.1108/sl.2004.26132fae.001 UR - https://doi.org/10.1108/sl.2004.26132fae.001 AU - Rader David PY - 2004 Y1 - 2004/01/01 TI - What are customers thinking? T2 - Strategy & Leadership PB - Emerald Group Publishing Limited Y2 - 2024/04/26 ER -