TY  - JOUR
AB  - 
VL  - 32
IS  - 3
SN  - 1087-8572
DO  - 10.1108/sl.2004.26132cac.001
UR  - https://doi.org/10.1108/sl.2004.26132cac.001
AU  - Abraham Stan
PY  - 2004
Y1  - 2004/01/01
TI  - Co-creating unique value with customers: C.K. Prahalad introduces a novel approach to competitive advantage
T2  - Strategy & Leadership
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/25
ER  -