TY - JOUR AB - VL - 32 IS - 3 SN - 1087-8572 DO - 10.1108/sl.2004.26132caa.001 UR - https://doi.org/10.1108/sl.2004.26132caa.001 AU - Randall Robert M. PY - 2004 Y1 - 2004/01/01 TI - The new competitive advantage: learning to co-create with customers T2 - Strategy & Leadership PB - Emerald Group Publishing Limited Y2 - 2024/04/19 ER -