Mastering the challenge of business ecosystems

Abstract

Purpose

The author discusses the challenges of implementing a digital ecosystem, a way of transcending the boundaries of a firm to include additional producers to provide more value to customers and also by making customers active partners.

Design/methodology/approach

An ecosystem is intentionally organized to generate, facilitate and benefit from interactions rather than transactions.

Findings

The author explains how firms can make the customers active participants in creating and evolving the network by embracing the dynamic concept of an ecosystem.

Practical/implications

The ecosystem becomes more valuable to users as more users join.

Originality/value

Essential reading for executives experimenting with corporate digital platforms.

Citation

Denning, S. (2021), "Mastering the challenge of business ecosystems", Strategy & Leadership, Vol. 49 No. 4, pp. 9-15. https://doi.org/10.1108/SL-06-2021-0057