TY  - JOUR
AB  - 
VL  - 28
IS  - 1
SN  - 0258-0543
DO  - 10.1108/sd.2012.05628aaa.011
UR  - https://doi.org/10.1108/sd.2012.05628aaa.011
PY  - 2012
Y1  - 2012/01/01
TI  - A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/16
ER  -