Keywords
Citation
(2011), "1100100 and counting (IBM)", Strategic Direction, Vol. 27 No. 11. https://doi.org/10.1108/sd.2011.05627kaa.006
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
1100100 and counting (IBM)
Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 11
The Economist, June 2011, Volume 399 Issue 8737, Start page: 66, No. of pages: 3
Against the background of IBM’s celebration of over 100 years in business, looks for the secret of its longevity and success. Relates the history of IBM since it was founded (actually 125 years ago). Quotes business experts who argue that IBM has not been successful because of its ability to innovate but because of its focus on applying technological innovation to solve business problems. Also cites the company’s ability to change its structures, culture and business strategy to rescue itself from periods when its performance has dipped and to respond to changes in the business environment. Underlines the importance of the relationships that it builds with customers that mean that it can respond to and anticipate their business requirements.Article type: ViewpointISSN: 0013-0613Reference: 40AN466
Keywords: Business strategy, Computers, Organizational performance