Gulliver’s travels (HSBC)

Strategic Direction

ISSN: 0258-0543

Article publication date: 20 September 2011




(2011), "Gulliver’s travels (HSBC)", Strategic Direction, Vol. 27 No. 10.



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Gulliver’s travels (HSBC)

Article Type: Abstract From: Strategic Direction, Volume 27, Issue 10

The Economist, April 2011, Vol. 399 No. 8729, Start page: 76, No of pages: 3

Reviews the current state of HSBC, the global bank, looking at why its growth is so slow despite it emerging from the recent financial crisis relatively unscathed. Lists results which are described as lacklustre and discusses the weaknesses within the bank’s operations. Asks if Stuart Gulliver, HSBC’s new chief executive will be able to turn the banks results around and considers how he might do this. Discusses a range of options, including the possibility of moving the bank’s headquarters to Hong Kong or China; adopting the model of a “network bank”; or, lastly, a more traditional approach of cost-cutting, restructuring and the rationalization of its businesses to make a globally integrated bank.Article type: ViewpointISSN: 0013-0613Reference: 40AL387

Keywords: Banking, Business strategy, Organizational performance

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