Making Coke’s brand fizz (Coca-Cola’s future marketing plans in the context of its 125th anniversary)

Strategic Direction

ISSN: 0258-0543

Publication date: 20 September 2011

Abstract

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Citation

Brownsell, A. (2011), "Making Coke’s brand fizz (Coca-Cola’s future marketing plans in the context of its 125th anniversary)", Strategic Direction, Vol. 27 No. 10. https://doi.org/10.1108/sd.2011.05627jaa.004

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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