TY  - JOUR
AB  - 
VL  - 27
IS  - 9
SN  - 0258-0543
DO  - 10.1108/sd.2011.05627iaa.009
UR  - https://doi.org/10.1108/sd.2011.05627iaa.009
AU  - Costa M.
PY  - 2011
Y1  - 2011/01/01
TI  - Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/19
ER  -