TY  - JOUR
AB  - 
VL  - 27
IS  - 9
SN  - 0258-0543
DO  - 10.1108/sd.2011.05627iaa.006
UR  - https://doi.org/10.1108/sd.2011.05627iaa.006
AU  - McCormick A.
PY  - 2011
Y1  - 2011/01/01
TI  - The financial viewpoint (what marketing professionals need to focus on if they are to work successfully with finance directors)
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/25
ER  -