TY  - JOUR
AB  - 
VL  - 27
IS  - 5
SN  - 0258-0543
DO  - 10.1108/sd.2011.05627ead.005
UR  - https://doi.org/10.1108/sd.2011.05627ead.005
PY  - 2011
Y1  - 2011/01/01
TI  - Advertising worth talking about (the relationship between advertising and word-of-mouth communication in marketing)
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/25
ER  -