TY  - JOUR
AB  - 
VL  - 26
IS  - 7
SN  - 0258-0543
DO  - 10.1108/sd.2010.05626gae.001
UR  - https://doi.org/10.1108/sd.2010.05626gae.001
PY  - 2010
Y1  - 2010/01/01
TI  - Chasing Cool. Standing out in Today’s Cluttered Marketplace
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/23
ER  -