Emerging trends in the recovery marketplace (effect on the marketplace of the recovery from the global financial crisis)

Citation

(2010), "Emerging trends in the recovery marketplace (effect on the marketplace of the recovery from the global financial crisis)", Strategic Direction, Vol. 26 No. 7. https://doi.org/10.1108/sd.2010.05626gad.002

Emerging trends in the recovery marketplace (effect on the marketplace of the recovery from the global financial crisis)

Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 7

Galgey W. Admap (UK), January 2010, Vol. 45 No. 1, Start page: 29, No. of pages: 3

Summarizes the findings of the Global Monitor tracking survey, undertaken by The Futures Company to monitor the changes in how consumers think, feel and behave worldwide before and after the global economic and financial crisis (“credit crunch”), across all 20 countries in the tracking survey. Reports that there is a tendency now for consumers to be more likely to consider the potential risks of each decision they make, while showing a more intelligently wise approach to consumption, looking for the right product at the right price, and re-prioritizing what is important in their lives, with more focus on family and friends. Notes that, while a mood of greater responsibility and consideration pervades the recovery marketplace, it is not necessarily sombre, and there can be seen the emergence of a strong sense of optimism and positive thinking. Concludes that the recovery consumer mindset shows a desire to move on and adapt to the new global reality, while desiring to “make a difference” in the world. Article type: Research paper ISSN: 0001-8295 Reference: 39AE816

Keywords: Customers, Economic depression, Finance, Marketing strategy, Recession, Strategic marketing