Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Ram's rules (management strategy)
Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 8.
Charan R. Fortune, 18 February 2008, Vol. 157 No. 3, Start page: 36, No. of pages: 2
Purpose offers advice to businessmen on how to make the most out of the present economic downturn. Design/methodology/approach puts forward a number of principles by which businessmen should abide if they want to survive the downturn and improve company performance. Illustrating with corporate examples outlines how companies should “keep building”, “communicate intensively”, “evaluate their customers” and “just say no to across-the-board cuts”. Concludes that “the companies that take charge and out compete will win.” Originality/value draws on examples of successful corporate strategies. ISSN: 07385587 Ref: 37AF499
Keywords: Business performance, Corporate strategy, Economic conditions, Managerial strategy, Strategic management