TY - JOUR AB - VL - 24 IS - 8 SN - 0258-0543 DO - 10.1108/sd.2008.05624had.003 UR - https://doi.org/10.1108/sd.2008.05624had.003 PY - 2008 Y1 - 2008/01/01 TI - Putting customers first - nine surefire ways to increase brand loyalty T2 - Strategic Direction PB - Emerald Group Publishing Limited Y2 - 2024/04/18 ER -