TY  - JOUR
AB  - 
VL  - 24
IS  - 5
SN  - 0258-0543
DO  - 10.1108/sd.2008.05624ead.002
UR  - https://doi.org/10.1108/sd.2008.05624ead.002
AU  - Petty R.S.
PY  - 2008
Y1  - 2008/01/01
TI  - Naming names: trademark strategy and beyond: part one - selecting a brand name
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/19
ER  -