Keywords
Citation
Meall, L. (2008), "Fight club (Google vs Microsoft)", Strategic Direction, Vol. 24 No. 4. https://doi.org/10.1108/sd.2008.05624dad.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Fight club (Google vs Microsoft)
Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 4.
Fight club (Google vs Microsoft)
Meall L. Accountancy, October 2007, Vol. 140 No. 1370, Start page: 68, No. of pages: 2
Purpose To look at competition between Microsoft and Google. Design/methodology/approach Believes that increasing competition between these companies will result in “bloody skirmishes” despite Google’s denials that its web-based application are a direct challenge to Microsoft. Notes that Google has also acquired the technology to provide security for confidential data and email and to strengthen its online advertising position; and predicts that Microsoft may have to offer more online services in the future. Suggests that the first battleground will be online advertising because it has great revenue generating potential; and reports that Microsoft has recently bought an online advertising agency for $6 billion. Originality/value Discusses possible expansion by Google and Microsoft into areas where the other is market leader.ISSN: 0001-4664Reference: 36BC033
Keywords: Advertising, Competitive strategy, Computer software, Internet