Surviving a global crisis: Sustainable leadership at BMW

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Effective leadership is a vital ingredient in the success of any business concern. When major problems arise, having the right guidance from the top becomes more important than ever. Few challenges have proved tougher than the recent global financial crisis (GFC). Even the largest players found this out to their cost. While some suffered the ignominy of government recue, others were unluckier still. The road marked oblivion mercilessly beckoned such corporations. Amid any doomsday scenario, some cause for optimism will emerge. One heartwarming story in this instance is the continued strength of BMW within an industry badly affected by the economic downturn. As rivals like General Motors and Chrysler floundered, the German automaker emerged from the crisis to post its best results since being founded in 1916.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2013), "Surviving a global crisis: Sustainable leadership at BMW", Strategic Direction, Vol. 29 No. 8, pp. 6-8. https://doi.org/10.1108/sd-06-2013-0031