Effective internal crisis communication and employee loyalty: Moderating crises and creating advantage

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Through effective internal crisis communication, firms can find crises before they occur, manage them, and create competitive advantage following the crisis by finding opportunities.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Effective internal crisis communication and employee loyalty: Moderating crises and creating advantage", Strategic Direction, Vol. 39 No. 5, pp. 24-26. https://doi.org/10.1108/SD-03-2023-0034