Digital marketing strategies in COVID-19: A focus on tourism recovery

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Adopting digital technologies and digital marketing innovations has led to redesigned business models able to adapt further and retain consumers.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Digital marketing strategies in COVID-19: A focus on tourism recovery", Strategic Direction, Vol. 39 No. 5, pp. 30-31. https://doi.org/10.1108/SD-03-2023-0032