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Market globalization orientation and business performance: Study of B2B manufacturing firms

Strategic Direction

ISSN: 0258-0543

Article publication date: 4 April 2023

Issue publication date: 12 April 2023

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The results indicate that a firm's market globalization orientation influences the deployment of specific organizational practices and capabilities. The effective implementation of these practices impacts firm outcomes.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2023), "Market globalization orientation and business performance: Study of B2B manufacturing firms", Strategic Direction, Vol. 39 No. 4, pp. 14-16. https://doi.org/10.1108/SD-02-2023-0023

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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