Preface

Abstract

By appropriating fashion discourse, consumers generate personalized fashion narratives and metaphoric and metonymic references that negotiate key existential tensions and that often express resistance to dominant fashion norms in their social milieu or consumer culture at large. (Thompson & Haytko, 1997)

Citation

Ko, E. and Woodside, A.G. (2013), "Preface", Ko, E. and Woodside, A.G. (Ed.) Luxury Fashion and Culture (Advances in Culture, Tourism and Hospitality Research, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. ix-xv. https://doi.org/10.1108/S1871-3173(2013)0000007003