An Integrative Framework for Marketing Accountability of Marketing and Nonmarketing Outcomes
Marketing Accountability for Marketing and Non-marketing Outcomes
ISBN: 978-1-83867-564-6, eISBN: 978-1-83867-563-9
Publication date: 27 September 2021
Acknowledgements
Acknowledgment
We thank Naresh Malhotra for giving us the opportunity to edit this special issue. We thank all the authors for contributing to this special issue. We thank Renu for copyediting the article.
Citation
Kumar, V. and Stewart, D.W. (2021), "An Integrative Framework for Marketing Accountability of Marketing and Nonmarketing Outcomes", Kumar, V. and Stewart, D.W. (Ed.) Marketing Accountability for Marketing and Non-marketing Outcomes (Review of Marketing Research, Vol. 18), Emerald Publishing Limited, Leeds, pp. 3-13. https://doi.org/10.1108/S1548-643520210000018001
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited