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Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
ISBN: 978-1-78052-912-7, eISBN: 978-1-78052-913-4
ISSN: 1548-6435
Publication date: 25 June 2012
Citation
(2012), "Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing", Vargo, S.L. and Lusch, R.F. (Ed.) Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research, Vol. 9), Emerald Group Publishing Limited, Leeds, p. i. https://doi.org/10.1108/S1548-6435(2012)0000009013
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
- Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
- Review of Marketing Research
- Review of Marketing Research
- Copyright Page
- List of Contributors
- List of Reviewers
- Editorial Board
- Introduction: A Contextual and Resource-Integrative View of Value Creation
- The Nature and Understanding of Value: A Service-Dominant Logic Perspective
- An Exploration of Networks in Value Cocreation: A Service-Ecosystems View
- Designing Business Models for Value Co-Creation
- Service Systems as a Foundation for Resource Integration and Value Co-Creation
- The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation
- A Conceptual Framework for Analyzing Value-Creating Service Ecosystems: An Application to the Recorded-Music Market
- An Integrative Framework of Value
- Previous Volume Contents