Marketing innovation in and from emerging markets: An introduction
International Marketing in Rapidly Changing Environments
ISBN: 978-1-78190-896-9
Publication date: 10 October 2013
Citation
(2013), "Marketing innovation in and from emerging markets: An introduction", International Marketing in Rapidly Changing Environments (Advances in International Marketing, Vol. 24), Emerald Group Publishing Limited, Leeds, pp. xxi-xxvi. https://doi.org/10.1108/S1474-7979(2013)0000024004
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 Emerald Group Publishing Limited