An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer–supplier relationships

Abstract

Key account management plays a pivotal role for managers and practitioners in maintaining successful customer–supplier relationships. Yet, little is known conceptually and empirically as to how suppliers can develop international key account management capabilities in international customer–supplier relationships. Drawing from resource-based view and dynamic capability literature, we develop and test a model of the impact of IT capabilities on international key account management capabilities and firm performance. An explorative case study of Taiwanese electronics suppliers reveals that IT capabilities are critical to develop supplier international key account management capabilities. Moreover, IT capabilities can enhance supplier performance through improving international KAM capabilities.

Citation

Jean, R.-J.“. (2014), "An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer–supplier relationships", International Marketing in Rapidly Changing Environments (Advances in International Marketing, Vol. 24), Emerald Group Publishing Limited, Leeds, pp. 25-41. https://doi.org/10.1108/S1474-7979(2013)0000024006